How Bluetooth Marketing Works!

What is Bluetooth Marketing?

Bluetooth technology is how mobile phones, computers, and personal digital assistants (PDAs), not to mention a broad selection of other devices, can be easily interconnected using a short-range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated.

Bluetooth wireless technology is a short-range communications technology intended to replace the cables connecting portable and/or fixed devices while maintaining high levels of security.

The key features of Bluetooth technology are robustness, low power, and low cost. The Bluetooth specification defines a uniform structure for a wide range of devices to connect and communicate with each other.

Bluetooth technology has achieved global acceptance such that any Bluetooth enabled device, almost everywhere in the world, can connect to other Bluetooth enabled devices in proximity. Bluetooth enabled electronic devices connect and communicate wirelessly through short-range, ad hoc networks known as piconets. Each device can simultaneously communicate with up to seven other devices within a single piconet. Each device can also belong to several piconets simultaneously. Piconets are established dynamically and automatically as Bluetooth enabled devices enter and leave radio proximity.

Creating The Zone:

 Want to give helpful advice, downloadable maps, and directions to the public, perhaps at a large multi-venue festival? Beam Media can set up a Bluetooth zone to allow you to reach the public. If it's a large festival, people may not know what's going on when they move to different stages and venues. However, a program of events to come, sent via Bluetooth direct to their pockets and onto their phones, will involve them in the action as quickly as possible! Beam Media can also put together interactive ‘billboards,’ allowing visitors to download videos or images onto their phones simply by standing in front of a Bluetooth-equipped billboard.

Retail Application:

With a stream of people but no guarantee they'll enter your store, why not reach out and send them an invitation? Sending offers, coupons, details about your seasonal lines, and even random-chance prize promotions, will help ensure people leave the mall or shopping center with your goods in their shopping bags rather than your competitors’.

Bars & Nightclubs:

In a highly competitive market, why should customers choose your bar, lounge, or nightclub? Perhaps because while walking through a busy city center or down a main street they receive a message promising an offer for entry or drinks combined with the promise of a great night out. Distributing flyers is highly untargeted and costly - why pay for several people to give out a limited supply of flyers to the few that pick them up (who may then just as quickly discard them), when you could send out an unlimited amount of Bluetooth messages to anyone passing with a Bluetooth-enabled phone? They would still have to agree to accept the message, but in our experience people enjoy receiving messages on their phones. With our experience in design and advertising, we can work with you to translate that initial interest into repeat business.

Malls & Shopping Areas:

With a stream of potential customers but no guarantee they'll enter your store, why not reach out and invite them in? Sending offers, details about your seasonal lines, coupons, even a random-chance prize promotion, will help ensure people leave the mall or shopping center with your goods in their shopping bags rather than your competitor's.

Doctors & Dentists:

While your patients wait, why not engage them by offering news and information, even games, in a way that won't disturb the silence and comfort of your waiting room? In a world where healthcare is becoming increasingly commercialized, this also provides a method to start a conversation with patients about health and dental plans.

Office & Company:

You've setup an intranet but no one reads it. Or perhaps your internal newsletter is becoming rather costly. Why not setup up a Bluetooth transmitter in your reception area so that as staff come into work, the latest company news is sent directly to where they're most likely to read it. Combining this information with promotional offers for staff and non-company news ensures that the recipients will want to receive this message.